I recently gave the following talk to the Chinese Institute of Engineers on the Microsoft campus. The talk is an introduction to Search Engine Marketing (SEM), focusing on Search Advertising and Search Engine Optimization. I also explain the search business model and ranking algorithm to the extent that is needed to effectively implement SEM.
I remember being asked this — with the implication that we should strive to be a “must-have” — when we were doing our initial fundraising round for Blue Dot (now Faves.com). At first, I thought the distinction between a “must-have” and a “nice-to-have” is somewhat arbitrary. But, scoping the question to “Are you a “must-have” for a paying customer or would be acquirer?” has helped me get my head around it.
I recently attended a talk by Craig Sherman of Wilson Sonsini Goodrich & Rosati about Corporate Structure and Common Problems. The event was organized by StartPad, an excellent Seattle-based entrepreneurial organization through which we rent our office space and hence get the opportunity to intermingle with and work alongside other startups.
I get asked from a lot of folks who are considering startup employment if x% is sufficient equity. As with so many things, the answer is, “it depends”. Below is one rough framework for coming to a number. But, you should also seek other methodologies, such as finding averages for comparable roles at similarly sized companies in the same geographic region.
I am currently reading Scott Berkun’s excellent book on project management, Making Things Happen and am enjoying it for it’s directness. It goes straight to the essence of being an effective project manager and leaves specific methodologies to other books.
I have included widgets from two “microblogging” services, Faves.com and Twitter, in the sidebar of this blog. Not surprisingly, I use these microblogging services to broadcast “stream of consciousness” thoughts whereas I plan to use this blog for hopefully more thought provoking and “on-topic” posts.